AIESEC Digital Campaigns

Vice President & Team Lead · 2019 – 2021

Global Youth Leadership Platform

Overview

During my time as Vice President and Team Lead of Marketing & Communications at AIESEC, I led a variety of high-impact digital campaigns to promote youth leadership, global exchange programs, and community engagement. I built and optimized communication strategies that targeted university students and young professionals across Nigeria.

Highlights & Contributions

Conducted market research and competitor analysis to guide campaign direction and messaging.
Led digital advertising efforts across social platforms to promote AIESEC programs and initiatives.
Created SEO-optimized content to improve website visibility and engagement.
Managed email marketing campaigns for lead generation and event promotion.
Developed social media strategies to increase brand awareness and follower growth.
Tracked campaign performance and used insights to optimize outreach efforts.

Tools & Skills Used

Social Media Management · Digital Advertising · SEO & Content Strategy · Email Marketing · Google Analytics · Canva · Strategic Communications · Event Promotion

Outcome

The campaigns drove measurable increases in brand visibility, audience participation, and program sign-ups. These efforts contributed to the continued growth and impact of AIESEC’s local chapters and helped position the organization as a leading voice in youth empowerment.

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